A Berkshire-based IFA is in the process of building an execution-only offering for existing clients with investable assets of £50,000 or less, but who no longer want to engage with the firm's advice process.
Ascot Wealth Management is aiming to launch a website by the end of the year which will allow clients to pick and choose their own products without receiving formal advice from the firm.
The online-only offering will target existing clients who were paying less than the minimum fee of £500 per year.
Managing director Mark Insley said: "All it gives is the opportunity to not have to turn people away. It's about making sure that we can service these people rather than taking them on and realising two years down the line that we are losing money on them."
Insley also said he is looking to engage new clients who may be at the beginning of their financial planning in life, hoping that he will be able to encourage them to start saving and be able to take them on as proper clients a few years down the line.
The new website will likely have a different domain to Ascot's main site but will not be a seperate entity legally.
It will offer simple products such as ISAs that do not typically require complex fact-finding processes.
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