It has a population of about 20,000 and is best known for its cathedral and markets, but the Cornish city of Truro may currently be the best place to be an independent financial adviser, research suggests.
Data from adviser search tool Unbiased.co.uk shows almost one in seven inhabitants of Truro searched for a financial adviser in the first three months of the year - a higher proportion than anywhere else in the country.
It compares with an average of fewer than one in 50 people for the UK as a whole.
The figures suggest there is a clear demand for advice from people in the South: more than 10% of people in Salisbury also searched for an adviser on Unbiased, while the figures for Stevenage (9.6%), Bath (7.6%) and Cambridge were also high.
Interestingly, London, with the highest population in the UK, came in at number 84 on the list, with just 1.28% searching for a financial adviser.
Unbiased CEO Karen Barrett said: "Our financial advice hotspots map reveals which areas in the UK have the highest percentage of people searching for a financial adviser in the UK - and while we always hear about the south east and London being the ‘centre of wealth', and therefore more likely to seek financial advice, it is refreshing to see our map' throwing up some surprising places!
"Advice is important for everyone, no matter where you live and how much money you have - getting professional advice on your mortgage options, help with finding the best annuity deal or advice on protecting your family against financial hardship, are all areas that are important to a large proportion of the population."
The top ten
1 Truro 13.9%
2 Salisbury 10.1%
3 Stevenage 9.6%
4 Bath 7.6%
5 Cambridge 7.0%
6 Shrewsbury 5.5%
7 Crewe 5.4%
8 Dorchester 5.1%
9 Exeter 4.6%
10 Kilmarnock 4.4%
Top ten postcode searches for financial advice (by % of population searching for a financial adviser).
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