Tom Woolgrove has been elected as the 117th president of the Chartered Insurance Institute (CII) by members at its annual general meeting today.
Woolgrove, who is managing director at Direct Line Group's personal lines insurance, succeeded AXA Insurance commercial lines and personal intermediary CEO Amanda Blanc, to whom he acted as deputy over the last year.
His deputy president will be Brokerbility chief executive Ashwin Mistry.
Woolgrove said following his election: "Amid wider debates on standards and ethics in financial services, and a clear need to rebuild customer trust and consistently deliver better customer outcomes, the CII's mission to raise standards in insurance and financial services is a cause that the whole profession should get behind.
"As a leader of the UK's largest personal lines insurer, I am keen to open the debate on how the industry strives towards greater levels of professionalism in retail insurance, which has a critical role in shaping many stakeholders' perceptions of insurance more broadly."
The CII has largely focused on professionalising the insurance and financial planning industry in the past year, and has recently set up a review into the definition of its 'chartered' accreditation, in a bid to modernise it.
CII chief executive Sandy Scott said: "The CII has come a long way since its Royal Charter was first granted over 100 hundred years ago with 2012 being a record year in terms of membership, Chartered status and examinations.
"However, it is important that as a professional body we continue working harder than ever for our members and the public they serve."
The CII elects its president on a yearly basis, with the previous deputy president typically moving into the role.
Financial planners are represented by CII's sister organisation the Personal Finance Society.
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