Advisers should finalise and promote their auto-enrolment proposition now or they risk missing a "great opportunity", according to NEST.
Intermediary relationship manager, national IFA, provider & payroll Adrian Sims said business potential in terms of setting up schemes and on-going management was high and both would generate fees for advisers.
He suggested IFAs find out potential clients' auto-enrolment staging dates and coincide their approaches with the timing of official letters from The Pensions Regulator (which come at both one year and six months ahead of their staging date) to maximise business leads.
"While it is possible employers could do it all themselves the reality from feedback we are getting is that there is a reluctance. They are very busy running their businesses in a difficult economic climate.
"This will be a great opportunity for advisers," said Sims.
Speaking during a NEST webinar for advisers, he said now is the time for advisers to establish their auto-enrolment proposition, pin down potential clients and identify the employer duties timeframe for all current corporate clients.
He said the four months leading to July 2014 would see 24,000 employers reach their staging date and from his experience, the majority will not want to go it alone.
Sims said: "Advisers should be asking if they can provide clients with the right help, support and guidance that they will require."
He urged IFAs to visit The Pensions Regulator's (TPR's) website and get to grips with the complicated requirements of auto-enrolment now because setting up a properly compliant auto-enrolment scheme takes between nine to 12 months.
He added: "Advisers need to also understand the interaction between providers, payroll and ‘middleware'. They should be asking the provider of active client pension schemes if they are prepared to provide full auto-enrolment services - they may be surprised by the answer."
NEST said providers may not be willing to take on the bulk of a client's workforce if they have only previously serviced a select few, and a mass-market pension could be the solution.
He also insisted NEST was there to "complement not compete" with private sector schemes.
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