There has been a significant increase in consumers looking for advisers, despite the changed regulatory landscape following the Retail Distribution Review (RDR), according adviser website Unbiased.
|The site has seen a 9% increase in consumer searches for advice during the first four months of 2013 compared with the same period last year. The top three areas consumers were interested in advice on were pensions, investments and tax planning.
The site also experienced an increase in website traffic of 12%.
The website, which lists details of over 15,000 whole of market advisers, deals with an average of 450,000 consumer searches per year.
Unbiased chief executive Karen Barrett said: "There has been much debate regarding the question of consumers being priced out of the market or losing interest in the advice process as a result of the recent regulatory changes.
"We have worked hard to prove that advice remains just as valuable and important in 2013 as it was in years prior to that. Seeing an increase in consumer searches and website traffic is a clear sign that people are engaging with the advice process and that consumers are recognising value in the advice offered.
"Advice has never been free and the new regulatory environment has definitely created a more level playing field between bank advisers offering advice and the advisers we list on our site.
"We're now seeing people actively shopping around, comparing advice offerings and costs, to find the best adviser for their circumstances and needs. Advisers in return are fine-tuning their propositions to appeal to the type of clients that are right for their business."
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