Aegon calls for revolution in adviser-marketed products

Carmen Reichman
clock

Insurance products that are marketed and sold through advisers need to undergo radical reform to ensure providers stay competitive in a post commission world, the CEO Aegon has warned.

Products need to be simplified and made clearer to consumers in order to make them commercially viable to providers following the abolition of commission-based marketing, Aegon UK CEO Adrian Grace said yesterday. Speaking at a round table discussion at the Association of British Insurers' biennial conference, Grace warned that too many life insurers were still stuck in the commission-based world, setting their businesses up to deal with intermediaries rather than consumers. He told the panel: "There needs to be a revolution in terms of advice because if you look around the UK at the m...

To continue reading this article...

Join Professional Adviser for free

  • Unlimited access to real-time news, industry insights and market intelligence
  • Stay ahead of the curve with spotlights on emerging trends and technologies
  • Receive breaking news stories straight to your inbox in the daily newsletters
  • Make smart business decisions with the latest developments in regulation, investing retirement and protection
  • Members-only access to the editor’s weekly Friday commentary
  • Be the first to hear about our events and awards programmes

Join

 

Already a Professional Adviser member?

Login

More on Investing in the profession

Seccl offers free code training programme for advisers

Online course

Sophie King
clock 13 July 2021 • 1 min read

Simon Cogman-Hellier: Working together to close the 'advice talent gap'

Career support and development

Simon Cogman-Hellier
clock 12 May 2021 • 3 min read

Scottish Friendly CEO Jim Galbraith dies

30 years at the firm

Sophie King
clock 08 April 2021 • 2 min read