Standard Life has claimed it has secured super-clean fund classes from 15 major fund groups, the first confirmation that asset managers are willing to give ground on pricing.
The platform said it had secured a 9 basis point discount on average across the funds, meaning prices could be around 66 bps for an equity fund.
The deal will mean users can avoid the new rebate tax, a major plus point for advisers and clients.
Standard Life added it is continuing negotiations with other fund groups to "secure the best possible terms for advisers' clients on its platforms".
It said all super-clean terms will be published in September, adding it is working with each group individually to get the new super clean funds on the platform as soon as possible.
The announcement follows months of negotiations between Standard Life and fund groups, after it said in April it was scrapping rebates and looking to go clean by 2014.
David Tiller, Standard Life head of adviser platforms, said: "In April, we announced our intent to move to a rebate-free platform. We are already well advanced in our rolling programme to introduce clean share classes to our wrap platform and today's announcement of the progress in our super-clean negotiations is another major milestone in this journey.
"Fund groups talk about the ease of dealing with Standard Life's platform, citing our ability to aggregate trades, the quality of our management information and the low risk of remediation work as a result of our strong governance. By working effectively together we generate savings to pass on to advisers' clients."
Graham Dow, Standard Life head of investment group relationships, added: "The top fund groups recognise the value of engaging with Standard Life and the advisers we work with.
"We have had a number of detailed discussions and shared our Leading Platform Programme roadmap of platform developments. The approach of the fund groups to these discussions has been constructive and they have shown they understand the need to support PS13/1 with a focus on transparency and total cost to customer."
To 'future-proof advice firms'
Latest news and analysis
Three years at Wells Fargo
Effective from 9 December 2019
One firm with permission suspensions left