Government backed financial services company NS&I has developed a website designed to help advisers, financial planners and paraplanners.
The website can be found here and replaces an existing site called IFA Centre.
NS&I provides a range of savings and investments backed by HM Treasury. The company argues that this means client capital is 100% secure.
The site has been designed to cater specifically to the needs of advisers, planners and paraplanners.
Key features of the site include improved navigation, a resources area, an improved ‘contact us' section, an expanded ‘news' area, as well as information about NS&I's intermediary relationships team and a link to NS&I's new YouTube channel.
Following the launch, there will be a second phase of development featuring video content, regular adviser-related articles and polls.
NS&I's head of intermediary relationships Andrew Pike said: "We hope the new website will be a key tool for advisers who want to consider NS&I's products as the foundation of their clients' investment portfolios."
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