The Law Society has launched a consumer campaign to highlight the importance of using a solicitor when fighting insurance claims.
The advertising campaign led by the legal body is entiteld "Don't get mugged by an insurer - use a solicitor", and seeks to promote the value of using a solicitor to get legal advice.
Financial Services Authority (FSA) research - now the Financial Conduct Authority - suggests that consumers are up to three times better off when turning down an insurer's initial offer for their personal injury claim and seeking advice from a solicitor instead, the Law Society has said.
The Society's campaign focuses on personal injury claims and will be rolled out across regional media outlets on posters and online.
The adverts also explain to people how to make a claim and direct them towards legal advisers through the Law Society's Find A Solicitor search tool.
Law Society chief executive Desmond Hudson said: "This campaign doesn't pull any punches, but we need to make a clear message, see your solicitor, don't accept the insurers' first offer and don't deal with claims management companies.
"Pursuing your claim with a solicitor will mean you will get what you are genuinely entitled to."
"Don't get mugged by an insurer" will run for six weeks from 24 June.
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