Discretionary fund manager (DFM) Parmenion said it has witnessed a surge in new funds under management since the start of the year due to increased appetite among advisers to review their investment propositions.
Currently 1800 advisers use the DFM for their clients' investment needs, up from 1250 in September, and the business is looking to expand further.
The Parmenion group has £700m in assets under management, and managing director Peter Dalgliesh expects to break through the £1bn mark by the end of the year, and for that to double again by the end of 2014.
Parmenion Investment Management, the fund management arm of the group, has won more than £150m in new business since the start of the year, he said.
It operates a risk-adjusted profiling style which puts risk, volatility and the consistency of returns at the centre of the process.
After clients have reached a decision about their risk grade with their adviser, advisers can match it to a Parmenion portfolio.
By focussing on investing within a risk profile, and by offering advisers comprehensive documentation to use with clients, Dalgliesh said Parmenion helps advisers' clients understand they are on an "investment journey" and not to get spooked by short term performance.
"We are looking to attract advisers who have a good, sticky client base that we can help achieve their investment goals," Dalgliesh said.
Parmenion offers multi-option solutions within a risk grade to allow advisers to blend portfolios and "switch off" certain aspects that their clients choose not to have exposure to.
"Our investment proposition should be a safety blanket for advisers to enable them to meet all the regulator's suitability requirements," Dalgliesh said.
"The Financial Conduct Authority is placing an ever greater burden of responsibility on advisers so they need to hone in on those areas that may expose them to criticism.
"We feel that given our risk graded framework, our range of solutions and the blending we offer that it equips advisers with an investible set to cover them for all current and we hope future regulatory requirements."
Charges to use the Parmenion service range from 0.6% to 1.4% depending on the investment mix and the risk grade.
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