Aegon-owned Positive Solutions has said it will be ramping up its recruitment drive in 2013 for both its national IFA and network.
The national arm currently has about 900 self-employed advisers, and "a handful" of larger firms are part of the Positive Practices network launched last year.
Simon Cockfield, marketing, brand and communications manager at Positive Solutions, said: "Our number one priority this year is to recruit more individuals to the national model and more firms to the network model."
The group has brought new recruitment director Andrew Rocky on board to promote the brand to advisers.
To be part of the national model firms pay per individual and to be part of the network cost is charged on a firm by firm basis, so the larger firms benefit from economies of scale.
The firm has no plans to raise the cost of being a part of the organisation this year, Cockfield said.
Positive Solutions is also "not ruling out" a restricted advice proposition.
Cockfield expects "a lot" of consolidation in the network sector among "financially weaker" organisations, but said Positive Solutions' position remains strong.
Positive Solutions posted a pre-tax loss of £360,000 for 2011, compared to a £2.1m loss the previous year, though the firm said it had turned a profit of £164,000 before taking into account "exceptional costs", including a business restructure.
The 2011 results said that while that year had been difficult, focusing on a smaller number of higher quality advisers in readiness for the Retail Distribution Review (RDR) had left the firm in a strong position.
Average productivity per adviser rose 20% in 2011, in part due to redundancies for unproductive advisers, the firm said.
Cockfield said Positive Solutions expects a "strong profit" when it releases its results for 2012, due to a lot more financial control on spending at the firm and cost cutting of around 25% of staff in 2011.
Positive Solutions also has mortgage and protection arms, and Cockfield said those businesses had seen an increase in numbers since the RDR implementation date on 1 January as some advisers switched offerings after deciding not to pursue QCF Level 4 exams or while they continue studying for them.
He added that Positive Solutions has worked very hard to turn around its "poor reputation" with the regulator after its review of its back book in 2009 which found what the firm said was "isolated cases" of poor advice.
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