The New Model Business Academy (NMBA) is looking to bring new blood into financial services by targeting A-Level students to work with member firms.
The non-for-profit organisation, which is funded by product providers and fund management houses, already has in place a link up with the Financial Skills Partnership (FSP) to offer apprenticeships for up to 150 graduates among its 13,500 strong membership of mainly advisers.
Now it is looking to target non-graduates in what it hopes will be a pipeline of young people entering the sector.
A pre-requisite for firms taking on a graduate or non-graduate is that they develop them as part of the business, often first as a paraplanner and then at adviser level.
"The appetite among advisers is there to take on young people," said Lee Travis, chief executive officer of the NMBA (pictured).
"As long as a principal is willing to develop these people they can become part of their own - and the industry's - succession planning."
Travis wants to see more work at school level to introduce young people to the profession as a career path.
"I still haven't met anyone who came out of school wanting to be a financial adviser. We need to start educating kids at school about the financial profession. Advisers do a fantastic job for people but kids don't recognise that."
Travis said he will be speaking to potential partners next week to access A-Level students. The NMBA will then contact member firms so they can register an interest in taking a student, in a programme Travis said he hopes would continue every year.
Our weekly heads-up for advisers
Data quality is key