Junior ISA provider The Children's ISA has launched a ‘University ISA' targeting parents concerned about university fees.
Parents can select The University ISA's range of investment options through Prudential's actively managed funds.
The Children's ISA savings director, David Dawson, said: "This seemed a natural progression for us. Whereas The Children's ISA is suitable for a whole range of investors, we know many parents are particularly concerned about the financial burden of tuition fees for their children.
"When you take inflation into account, for a child born today the real cost of sending of going to university could be as high as £75,000."
An ambitious objective
'Something completely new'
'Illusion of control'
Reasons to be cheerful
Total investment reaches £9m