Alliance Trust Savings (ATS) has boosted its intermediary sales team from one to eight members as part of a push into the advised market.
Skandia's business consultants for London and the Midlands/ South West - Paul Judd and Steve Brooks - have joined as business development mangers.
Scott Winters joins from Ascentric where he was responsible for sales strategy in the Midlands.
David Duncan, formerly of Royal Bank of Scotland, has joined as an account manager, with Standard Life's Julie Maguire becoming head of marketing communications.
In contrast to Skandia, that made 200 job cuts last year as part of its merger with Old Mutual, ATS's head of sales and marketing Gary Mcluckie said the firm was "bucking the trend" in the platform market.
"The platform market in general has recently witnessed some major cutbacks to the size of sales teams," he said. "2013 is set to be a strong growth year for ATS, especially in the intermediary market, due to the way we have structured our business.
"With the implementation of the Retail Distribution Review and more intermediaries moving towards a multi-platform solution, we expect significant growth from the intermediary market as we offer something truly different to other platforms."
The platform is unique in offering a flat fee structure, rather than a series tiered of tiered basis points favoured by most providers.
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