Charles Stanley has appointed Douglas McNeill as investment director for its new direct-to-client service, due to launch at the end of March.
McNeill (pictured) is being transferred to Charles Stanley Direct from Charles Stanley Securities, the company's institutional division, where he has spent three years as a transport analyst.
His appointment follows the recent hire of Ben Yearsley from competitor Hargreaves Lansdown to head up investment research for the new service offering.
Prior to joining Charles Stanley, McNeill held positions at ABN Amro and Barclays de Zoete Wedd.
In his new role he will be in charge of equity research, providing summaries on the equity markets and trading ideas for clients. He will also be responsible for media commentary on equities.
Rob Hudson, head of Charles Stanley Direct, commented: "Douglas will be a superb bridge between our top-rated private client research and the direct market and I hope Charles Stanley Direct clients will appreciate his insight, commentary and analysis.
"Douglas is also a talented and much sought-after broadcaster and I look forward to deploying his skill as a communicator on a much wider canvas".
Mike Lilwall, group PLC director of Charles Stanley, added: "Charles Stanley Direct will be delivering something very client-focussed, transparent and unique in the direct-to-client market, and for all involved it is a huge opportunity."
Avoids paperwork with two-step process
Investment process will use machines
Mark Sterling accused of operating a collective investment scheme without authorisation
'Increasing engagement will only favour those prepared to put in the effort'