Steve Bee's J&rgonFree has collaborated with business consultant Cobia to launch an online service to help advisers benefit from social and digital media.
Through J&rgonFree Digital, Cobia will be able to offer a range of services to licensee advisory businesses subscribed to J&rgonFreeBenefits, which delivers the new tool.
The services include access to free seminars which offer tips and advice on how to harness Twitter, Facebook and LinkedIn, and professional packages that manage their entire online presence.
Bee said: "Cobia's knowledge of the financial services industry combined with its deep understanding of the J&rgonFree concept and community make it the perfect partner for our latest proposition.
"The partnership we have formed means licensee firms will not only be able to benefit from their years of knowledge and experience in this area but will be able to do it in a more cost effective way than ever before."
J&rgonFree is the pensions specialist arm of the Paradigm Group.
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