F&C has appointed Ross Duncton to spearhead its new direct to consumer push, part of chairman Edward Bramson's strategic review of the business.
Duncton joins as head of direct to consumer from Acromas Financial Services, where he was head of product & marketing.
He will be based in F&C's London office, reporting directly to Richard Wilson and working alongside Mandy Mannix, head of client management and Tracy Fennell, head of marketing.
Earlier this year the group announced its plans to build on its existing capabilities in multi-manager, direct marketing, and consumer brand awareness.
The firm said it will try to leverage off its large client base in order to position itself for the environment post-RDR.
Wilson said the direct to consumer channel has the potential to make a significant contribution to future sales growth.
When F&C released its Q3 results last month, Bramson (pictured) said he expects the firm’s focus on direct to consumer to push the business forward as he continues with his £33m cost-cutting drive.
"Inflows and performance in our third party institutional business continue to be encouraging as we implement the strategies set out in our strategic review last October,” he said.
"We have now put in place a new management structure to implement the consumer strategy set out earlier this year. We currently anticipate initial revenues from our refocused direct-to-consumer marketing approach will occur in the first half of 2013 and look forward to growing our presence in this area."
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