Prudential has reported new UK business profit rose 17% for the first nine months of the year, driven by higher sales and by the life company's decision to focus on certain products.
UK new business profit was £277m, up from £194m for the same period in 2011.
Prudential said this is linked to an 8% increase in total sales at £617m up from £569m, a rise principally due to higher sales of individual annuities, with-profits bonds and bulk annuities.
Across the group, year-to-date new business profit was up 13% to £1.7bn. Sales rose 14% to £3.1bn in what Prudential called a "challenging environment".
Profit in Asia, where Prudential makes nearly half its sales, was up 15%, against increases of 10% and 17% in the United States and Britain respectively.
Tidjane Thiam, group chief executive, said: "Prudential has continued to perform strongly in the third quarter of 2012 in a global macroeconomic environment that remains turbulent.
"We have increased new business profit, our preferred growth metric, for 13 consecutive quarters year-on-year since the third quarter of 2009."
Profits margins for UK business rose to 37% for the first nine months of the year, up from 34% for the same period in last year.
Prudential said the negative impact on product margins of lower interest rates was more than offset by a more favourable business mix, with lower sales of corporate pensions and higher sales of individual annuities, with-profits bonds and bulk annuities, which have a higher margin.
Sales of individual annuities of £166m were 25% higher than for the first nine months of 2011.
Prudential said persistent volatility of the world's markets has continued to dampen investors' appetite for risk.
The RDR is likely to lead to some short-term dislocation in the market, Prudential said, and it expects investment bond sales, in particular, to be impacted in the latter part of 2012 and into 2013 as distributors adapt to the new regulatory environment.
It said the third quarter saw a slight improvement in sentiment but equity markets remain subdued and there are no clear trends in investor behaviour beyond a general pursuit of safety and yield.
However M&G reported a record level of net inflows in the third quarter of £6.4bn, bringing total inflows to £11.3bn for the first nine months of the year, a 329% rise from 2011.
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