Square One Financial Planning has developed a service to advise clients on their options around long-term care funding.
The service, to be run out of Square One's Sussex-based offices will be called Caresure.
It aims to assist the increasing number of individuals and families self-funding their own long-term care.
Advisers offering the service will present clients with all six options for paying for care - a deferred payment scheme, renting out property, equity release, using cash, investments, and buying a lifetime income.
John Kelly, a Caresure partner and financial adviser, said: "Unfortunately there are many who still believe they can rely on the state to fund their care requirements.
"Much of the debate is about how to avoid paying care fees at all, and this attitude can seriously backfire.
"If you don't pay for your care because you don't have the money to do so then the local authority will pay it for you.
"However the local authority will decide where you live and that may not be to your liking."
He added: "Some people try to shift assets away to avoid them being taken to pay for care yet local authorities can reverse such transactions.
"Similarly, if you go into care and run out of money you could be asked to leave or be moved to a cheaper room; or you might end up sharing a room with a complete stranger.
None are happy outcomes for the individual and their families. Planning before going into care is vital."
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