Novia is to allow commercial property onto the wrap for the first time, in a bid to compete with specialist self-invested personal pensions (SIPPs).
The platform has partnered with Attivo Asset Management, who will operate as the appointed fund manager.
Sales and marketing director Paul Boston (pictured) said the market was increasingly moving from off-platform SIPP providers.
"This new initiative reflects a real shift in the marketplace from traditional SIPP providers to using wrap platform technology, which provides access to a broader range of sectors," he said.
"In view of the impact of continuing low interest rates, lower property prices and SIPPs becoming increasingly popular as the most tax efficient and attractive retirement solution, we are anticipating an extensive demand for the investment tool."
He added: "The addition of commercial property to the Novia SIPP means we are now well placed to offer advisers and their clients with all the necessary permitted investments, providing unprecedented SIPP investment choice on a platform."
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