Alliance Trust Savings (ATS) will launch a new flat-free pricing model later this month, in an attempt to grow its advised business.
The platform's existing structure charges a £40 annual fee on its ISA accounts and £135 on SIPPs, with a £12.50 dealing charge for each transaction.
The new model will charge 40bps for accounts under £75,000, 30bps at £100,000, 20bps at £150,000 and 12 bps for clients with assets over £250,000.
ATS has seen interest in its current dealing charge arrangement from advisers, which will remain in operation, but believes the new model will offer an equally attractive alternative.
"Price may not be everything but it should feature in the top three considerations for any adviser, alongside investment choice and service," said managing director Gary McLuckie.
ATS has also promoted distribution director Patrick Mill to managing director, following the departure of Rob Burgess in February.
He will head up the firm's expansion into the advised market, with an aim to break even by the end of the year.
"I'm proud to be given the opportunity to lead Alliance Trust Savings into the next phase of its development and build on the excellent work the management team has done in growing the business over the last two years," he said.
"We are in very good shape with strong growth in all channels and a return to profitability imminent.
"The Retail Distribution Review and the growth of the platform market present considerable opportunities to grow our business further as advisers seek to maximise value for their clients and continue to move assets onto investment platforms.
"We also expect an increase in our direct customer base as RDR starts to highlight the true cost of investing and makes clear the value of Alliance Trust Savings."
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