Aegon has launched its corporate platform with a promise to reimburse 50% of employer contributions for the first three months.
Aegon Retirement Choices (ARC) claims to be the first platform in the world to blend corporate and at-retirement solutions.
It also offers an auto-enrolment hub at no extra cost to help advisers assess scheme data and ensure their employer clients comply with the new legislation.
A team of 300 support staff will offer support to advisers looking to transition to the platform.
Adrian Grace, Aegon UK chief executive said the business was prepared for upcoming regulatory changes.
"We have solutions in place to help advisers write quality business post-RDR and demonstrate their professionalism.
"We have initiatives to help employers engage with pension reform and we have the products and services that will help our customers reach their retirement goals.
"Huge changes in this industry are around the corner and require huge commitments from providers. Aegon will be there, leading the way in the new world and helping all our customers to make the most of the opportunities."
Nine in 10 do not have income protection
Set to become part of Single Financial Guidance Body
Also plan to scrap NI on contributions
Eight-week high against US dollar
Lower cost option for advisers