Regulated firms will not be able to use the logo of the Financial Services Authority's (FSA's) successor, under plans drawn up for next year.
With the Financial Conduct Authority (FCA) and Prudential Regulation Authority (PRA) replacing it once the Financial Services Bill has made its way through parliament, the FSA is now consulting on some changes to the handbook that will result from the upheaval.
Firms, including independent financial advisers, are currently permitted to use the logo, with many reproducing it on their websites and letters.
However, under the new regime, the regulator said it has no intention to introduce a new general licence to permit use of either the FCA or PRA logos.
"Using the FSA logo was initially permitted as an interim measure when the FSA was first established, on the basis that it might help firms carry out their statutory status disclosure obligations," it said.
"However, we do not believe that voluntary use of the regulators' logos by firms will lead to significant benefits over and above the required status disclosure."
The new rules will come into effect six months after the transition to the new regulators, and, in any letters or emails to clients, firms will still have to explain who authorises and regulates them.
As previously set out in the Financial Services Bill, the FSA has also confirmed that the FCA will be able to appoint skilled persons itself to write up reports under Section 166 of the Financial Services and Markets Act.
Under current rules, firms contract directly with the skilled person to produce the required report.
Despite the changes, however, firms will still have to pay for the reports, something which amounted to £31m for 111 reports in 2011/12.
The FSA will accept responses to its consultation until 12 December.
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