People are increasingly turning to friends and family rather than advisers for pensions advice, according to research released today.
Nearly 25% people polled by Baring Asset Management said they would turn to friends or family for advice on their pensions.
The figure is up 15% on the same Baring survey conducted last year.
The number of people who said they would turn to a financial adviser remains flat at 25%.
By contrast, people are more likely to turn to their bank for pensions advice, up 6% to 15% versus 9% in 2011.
The research questioned 1,567 non-retired British adults in June.
For those aged 18 to 24, well over a third ask friends or family, far higher than the 25% that turn to a financial adviser or accountant.
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