Prudential urges firms to adopt online advice

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Two out of five people would be willing to complete online fact-finds before meeting with an adviser if that would reduce the cost of advice, according Prudential.

A survey of 4,088 consumers showed growing support for alternatives to traditional face-to-face meetings, with a number of companies already considering remote options. Guardian Wealth Management is implementing a low-cost ‘Skype advice' service, with other advisers attempting to imitate the success of US start-up LearnVest that offers certified advice by email or phone. Support for remote meetings with an adviser is stronger among the younger generation, with 39% of 18 to 34-year-olds saying they would be happy to receive financial advice on the phone or online or through a combinati...

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