Hargreaves Lansdown is confident its business model has the flexibility to cope with the ban on platform rebates proposed today by the Financial Services Authority (FSA).
The regulator has confirmed its intention to ban rebates from fund groups to platforms, even though a number of groups rely predominantly on this as their main source of income.
Wealth manager Hargreaves said the ban was "no surprise", adding it is looking at a number of alternatives to generate revenues.
In a stock exchange announcement, it said: "We do not currently believe any potential changes to our business model to respond to the FSA's RDR (Retail Distribution Review) proposals will materially affect our service levels or profitability given our strong client base, high asset retention and exceptional service levels.
"We have already developed alternative revenue and charging models that would be compliant with the FSA's proposals."
Hargreaves said it would remain in talks with the regulator, but would not make any statement on changes to its own business model until the FSA releases its final policy statement.
Hargreaves shares held steady today after the announcement, down 1p, or 0.2%, at 505p.
Broker Numis kept its 'hold' rating on the company's shares after the FSA's release.
Service increasingly key
Aiming to be' top three' UK financial planner
Lowest measure since index launched in 1995
Complaints into double figures
Despite lower median annual earnings