Insurer Aviva's core protection products are to be made available to Tesco Bank customers after the companies agreed a five-year deal.
The agreement, which will begin later this year, will cover the sale of Aviva's life insurance and critical illness products.
They will be available online via Tesco Bank or over the telephone, while information will also be available in Tesco supermarkets.
Tesco customers will be able to choose simplified life insurance, over 50s life insurance and life insurance with critical illness cover.
Julie Hopes, managing director, insurance, at Tesco Bank, said: "Partnering with one of the UK's leading life protection providers will bring benefits to our customers offering them a range of straightforward and good value products that we believe will give customers the reassurance they look for in life products."
David Barral, CEO, Aviva, UK and Ireland Life, added: "This is a fantastic opportunity for two household names to deliver a real benefit for millions of people across the UK who have no family protection in place."
The increase in minimum AE contributions has had little impact on opt-out rates - with cessations after April increasing by less than two percentage points, data from The Pensions Regulator (TPR) shows.
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