Money Advice Service (MAS) chairmn Gerard Lemos has defended the organisation against the torrent of criticism it has received, insisting it is "crap".
The adjective was used to describe the service's tools by Money Saving Expert founder Martin Lewis, who also called it "bland, boring and unnecessary", as well as a narcissistic "brand-building exercise", while appearing before a Treasury Select Committee sub-committee last week.
Giving evidence before the same committee yesterday, Lemos was challenged by Labour MP Andy Love on the use of service's £46.3m budget for money advice and its effectiveness in comparison to commercial operations.
"We are transforming the service in order to reach far more people," he said. "Over the next few months, starting in July, you will see a very different money advice service. It will be much more focused.
"I don't think I would accept that our service is crap. 90% of people who use our services say they would come back, 60% say they would recommend them to other people.
"We feel we can make them a lot better and we feel we can reach a lot more people."
Lemos also provided the committee with statistics showing that one in three people asked recognise the MAS, with the figure higher among those in low to middle income households.
He also said the significant marketing spend, around £20m, was working, with usage rising by 90% when advertising campaigns run.
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