An IFA comparison site has widened its scope to allow any clients to leave ratings and comments about their adviser.
Website Vouchedfor was launched last year, only accepting IFAs who work on a fee basis and who provide details on whether they possess Level 4 qualifications.
Until now, only clients referred to the adviser through the site have been able to leave reviews or ratings.
However, the website will now accept feedback from all clients, regardless of how they found their adviser.
Although bad reviews will not be edited or removed (apart from abuse and spam), advisers will have a right to reply and the team behind the site insists it has procedures in place to ensure bogus reviews are not displayed.
Adam Price, founder of Vouchedfor, said: "For too long, consumers have not known where to turn for financial advice they can trust. Equally, small advisory firms have had to struggle to promote themselves and compete with the banks' large marketing budgets.
"VouchedFor will solve these problems, providing good advisers with a platform to showcase themselves."
The site also today announced partnerships with the Institute of Financial Planning, FundsNetwork, Nucleus and Voyant, while is has expanded its team to include the former COO of Zoopla and former CEO of Close Wealth Management.
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