A group of financial professionals are walking to the North Pole in an effort to raise £1m for injured Forces personnel.
The group - consisting of Simon Kiley and James Greenly, director and portfolio specialist respectively at Norwich-based independent advice firm RJL, and Matthew Deeprose, sales director at Dominion Funds - are walking to the geographic North Pole next April in a bid to raise £1m for charities Walking with the Wounded and Mission Motorsport.
The charities support wounded soldiers and try to get them back into work.
To fund the trip, the group is looking to secure £150,000 in sponsorship from ten asset managers, each of which will pay £15,000. It has already secured six sponsors, including Dominion Fund Management, Artemis, BNY Mellon, J.P. Morgan, Aberdeen and Neptune, and is now looking to bring on board a further four.
It is hoped individuals will then give donations through the JustGiving website totalling £1m.
"If we can just get a few hundred thousand people to give us a fiver or a quid then we have done our job," said Simon Kiley. "There are lots of charities awash with money but not one of them is very focused on getting service personnel back into the workplace. This is entirely what this is all about."
The three financial professionals will be accompanied on their trek by an arctic guide and cameraman. Setting off from Siberia in April 2013, they will negotiate approximately 130 miles of arduous arctic terrain for around 14 days before reaching their destination at the top of the world.
The treacherous North Pole landscape presents a host of dangers including moving ice sheets and dangerous wildlife.
The group started training for their gruelling physical challenge back in October. Training consists of gym work, excursions in mountainous regions such as the Black Hills in Wales and activities designed to build up core muscle strength.
"We constantly get up at five o'clock in the morning and go for a ten mile run," added Kiley. "In a few months' time we will have to start pulling truck tyres to get used to pulling a sledge."
Kiley said he hopes the involvement of asset managers in the North Pole trek will provide a platform for future challenges.
"We are planning to do the South Pole in 2014 and something around the equator the year after that," he said. "We want to create a foundation where collectively asset management, life and platform companies can do something."
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