AWD Chase de Vere has stressed it will remain independent post-RDR and will not develop a restricted or simplified advice offering.
The national IFA, which is looking to grow its adviser headcount to 250 by year-end, has said remaining independent will give it a competitive advantage over other firms.
"We will remain independent and are not looking at a restricted option," said head of communications Patrick Connolly. "We think being independent will give us a competitive advantage."
Connolly also confirmed the IFA will not offer a simplified advice service.
"We do not believe it offers a profitable opportunity for us and there is still full liability as if you are giving full advice," he said.
The firm offers a telephone and internet service for its "primary" segment of clients - those customers investing up to £50,000 - but Connolly said this does not constitute a simplified advice offering.
"This is a generic offering for ongoing service rather than a bespoke service for new advice. If these customers want advice they can step up and pay for it."
Meanwhile the company, headed up by chief executive Stephen Kavanagh (pictured), is looking to expand the number of advisers on its books from around 210 presently to 250 by the end of the year.
Connolly said the new blood will come from both large and small organisations not ready for the retail distribution review (RDR).
He added AWD will not hire any adviser more than one paper away from being fully RDR qualified. Around 70-75% AWD's advisers are currently Level 4 qualified and Connolly expects this figure to increase to approximately 95-100% by 31 December 2012, the RDR implementation date.
Elsewhere, the national IFA will make a decision about which platform to use for its "primary" client segment (those investing up to £50,000) and premier segment (investing more than £375,000) within the next couple of months.
It recently appointed Cofunds for its "enhanced" or mass affluent segment - those clients investing between £50,000 and £375,000.
Connolly said the firm will choose a platform with "size and scale" for its primary and premier client banks rather than a smaller, niche platform player. It is unlikely Cofunds will also be chosen for these clients.
He added the firm is not concerned over rumours L&G is bidding to buy Cofunds, in which it owns a 25% stake.
"If we were concerned about this we would not have appointed the platform and would not be looking to work with it going forward."
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