M&G Investments, the country's largest asset manager, saw its net inflows rise 5% to nearly £1.8bn in Q1, as parent company Prudential also reported a jump in sales.
M&G - which boasts a number of well-known fund managers including bond stars Richard Woolnough and Jim Leaviss, said net inflows rose to £1.77bn, up from £1.68bn, with assets under management climbing 2% to £202.9bn.
Meanwhile the wider Pru business saw new business profits climb 8% to £536m, with investment net flows up 12% to £2.12bn.
However, in the UK new business profits fell 5% to £62m, while US profits also dipped, although the falls were offset by gains in Asia.
Tidjane Thiam, (pictured), Pru group chief executive, who fought off a shareholder revolt in 2010 after the failed bid for insurer AIA, said the group had made a strong start to the year.
"Using our primary measure of growth, new business profit, the first quarter of 2012 is our eleventh consecutive quarter of year-on-year growth," he said.
Looking at the UK business, Thiam said "We continue to focus on the products where we have a competitive advantage, namely individual annuities and with-profits. Both of these product lines delivered healthy increases in the quarter, particularly with-profits which is benefitting from customer demand in the current low interest rate environment."
2018 list revealed
56% of employers want extension
Advisers need to delegate and outsource
Bill nearing final stages
Ramifications for advice firms