Punter Southall Group has launched an at-retirement business focused on annuity broking and pre-retirement communications led by two former Origen executives.
Managing director Stephen Greenstreet and head of retirement strategy Rob Tinsley will head up Aspire.
The consultant said the new venture would work with its traditional pension scheme clients as well as advisers, employee benefit consultants and banks to help their clients prepare for retirement.
Greenstreet said: "There are several broking platforms available in the market currently but Aspire will deliver additional vital communication and guidance in the run-up to retirement, helping individuals fully understand and appreciate the importance of using their open market option and making the right decisions."
Punter Southall Financial Management managing director John Hamilton-Hunt said: "There's a demand for the blend of skills and background we can offer. We're here to help people make the right decisions at retirement and bringing in the experience of Stephen and Rob will help to develop Aspire into a market-leading presence."
The full platform will launch later this year with advised, non-advised and technology-only packaged services.
Risk to retail investors
Joined as head of strategy, multi asset, in June
Group income protection