Scottish Life has launched an adviser-focused automatic enrolment website designed to help build IFA knowledge of upcoming pension reforms.
The ‘knowledge builder' gives advisers access to information on auto-enrolment and employer duties.
The pensions specialist arm of Royal London said auto-enrolment will be a big challenge for employers - especially for around 1 million who currently do not provide a scheme for staff.
It added advisers will be called upon to help set up new schemes and assist bosses establish what they have to do to comply with employer duties.
The life and pensions firm said it was important employers understood auto-enrolment was "not optional" and planned ahead accordingly. It warned companies will face escalating fines and bosses could be sent to prison for non-compliance.
Scottish Life business development manager Jamie Clark said auto-enrolment was a massive opportunity for advisers to increase their client base, even if the end result of advice was not setting up a pension plan.
Clark (pictured) said the amount of businesses which will need to get their pensions in order ahead of their staging date greatly out numbered the number of advisers available to help them.
He said: "The is not really just about pensions, it is about business planning. About a million employers need to start up a pension scheme, there are not that many advisers to cope with that.
"Even if they do not want to start up a pensions, advisers will be building up their corporate client base by helping them prepare."
He added the government estimates from 2050 about £9bn a year will go into workplace pensions.
"That is a massive amount going in compared to know. It is a huge opportunity."
Speaking at Professional Adviser's conference
Equity release panel
Speaking at PA360
TISA's Peter Smith
Shone a light on 'closet trackers'