Adviser and wealth manager Ashcourt Rowan is developing its own in-house platform, due to be rolled out later this year.
The service, which will cover clients from execution-only to bespoke discretionary management levels, will form a key part of what CEO Jonathan Polin [pictured] called "a tariff-card service proposition".
Speaking at the Marketforce RDR conference yesterday, Polin said clients "do not want a one-size-fits-all approach."
Advisers have always said they segment their clients, Polin said, but in reality have only ever had two types of clients: "class A and the ones they never dealt with."
The platform will offer six levels of service: an execution-only option for legacy business; ‘Adviser Lite' and the ‘Face to Face Advisory Service', both offered through the new platform; and high net worth services ‘Managed Portfolio', ‘Bespoke Portfolio' and the ‘Savoy Service', all offered through Ashcourt Rowan Asset Management.
The Managed Portfolio was made available to users of Ascentric in November.
The company is believed to have spent about £8m developing the platform, which Polin called "a huge investment."
It will also allow clients to "bolt on" and "remove" certain services in a similar way to mobile phone contracts, based on changing life circumstances.
Polin admitted the transition to a fee-based model had been hard for the group, which announced itself as a major player in the advice space following the acquisition of Co-op IFA in September 2010.
When I joined the group [in September last year], the RDR file was empty apart from the number of advisers who had already qualified," he said.
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