Skandia UK has revealed plans to offer advisers the chance to co-brand the platform, as well as expand the range of services customers can directly access on its platform, amid a fall in profits.
The business, part of Old Mutual, announced the plans alongside its financial results, which showed pre-tax profits of £103m in 2011, down from £140m in the previous year.
It said it is talking to advisers about the proposals, which would allow customers to execute ISA applications and top ups and get consolidated valuations of non Skandia investments.
At present, customers can access investment valuations, switch funds and redirect regular investments into different funds via Skandia's website. They also have online access to their personal documents, such as contract notes and confirmation letters.
Under the new plans, advisers would have the power to authorise wider access for their customers to the services they are comfortable with and could potentially co-brand the platform.
Other services being considered include a knowledge centre which would enable advisers to make a range of financial planning material available to their customers and a central electronic ‘vault' where all product valuations, new applications, trust documents and wills can be stored.
Peter Mann, CEO of Skandia UK, said: "Customers are telling us they want better online access to their investments, they want to feel in control of their investments and they want to feel better connected to their adviser through an online world.
"Many advisers also want their customers to be able to do more online. I can only see this demand increasing as all of us expect better, faster and more personalised online experiences across many parts of our lives."
Today's results also showed Skandia's platform saw gross sales of £4.9bn, the same figure as 2010, while funds under management increased by 13% to approximately £19bn.
It blamed its dip in profits on the reduction in policyholder tax smoothing from £76m in 2010 to £32 million last year.
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