Wealth manager Helm Godfrey has launched iRetire, a retirement advice service.
MorganAsh will provide enhanced annuity tele-underwriting as part of iRetire, while the service will also include inheritance tax planning from WAY Fund Managers.
iRetire is open to clients with pension pots of £20,000 and more and is available on an adviser charging basis.
Graham Cross, managing director of Helm Godfrey, said: "We can help people get the most out of their pension pots, even if they have as little as £20,000 saved, by providing expert advice on all retirement-related matters.
"Our highly competitive enhanced annuity service should also deliver a meaningful pick-up in retirement income for many people."
The new services comes after Helm Godfrey entered the corporate pension advice market with its acquisition of Truestone Employee Benefits in June 2011.
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