Fixed term annuity (FTA) provider Living Time will relaunch as Primetime Retirement in Q1 this year.
It will also launch a new retirement product for the over-75 market in March. The rebrand comes after the end of the company's distribution deal with MetLife, signed in January 2011. Primetime's new product, the Primetime Retirement Plan, uses a deposit-based structured product from Investec within a SIPP. Kim Lerche-Thomsen, chief executive of Primetime, said: "The conventional FTA model that we pioneered has a great number of advantages such as fixed income, a guaranteed return and better death benefits than a traditional annuity. "The Primetime Retirement Plan we are now lau...
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