James Hay Partnership's online SIPP now offers discretionary fund management (DFM) through Seven Investment Management (7IM).
The 7IM iSIPP with DFM has no annual or set-up fee, but charges £50 for transfers in or to establish a regular contribution.
The discretionary service comes with regular reports and use of 7IM's platform.
The investment manager divides its approach to asset allocation into two stages: firstly strategic, basing allocation on historical asset class performance data, and then tactical, based on market views.
The development follows a spate of releases into the simple SIPP market this year.
In Q1 this year, AJ Bell added an ISA and a dealing account to its online offering SIPPCentre.
Weeks later, James Hay launched iSIPP , which it pitched as sitting between its low-cost e-SIPP and full SIPP product.
In June, Suffolk Life followed with its own simplified offering, the SmartSIPP, and in October Xafinity launched SimplySIPP, a product cheaper than its main SIPP with a limited investment range.
£92bn transferred since 2015
Achievements, charity work and other happy snippets
Since first announcement