Insurance entrepreneur and millionaire Ivan Massow has given away tens of thousands of pounds to worthy causes as part of Channel 4's The Secret Millionaire programme.
Massow, who once ran the UK's 10th largest advice firm, is mounting a direct challenge to IFAs with a new online service to help consumers slash ongoing commission they pay for advice they no longer receive.
Aired last night, the show followed Massow from his £6m London town house to the Pilton housing estate in a run-down part of Edinburgh where he met local people trying to rebuild their community.
Massow made clear during the programme that he would only consider helping people "who help themselves".
"I just do not approve of a culture that relies on handouts, it's just so unhealthy," he said.
But later added: "I've realised I've sort of developed giving fatigue over my life, your sort of almost bullied into giving charitable donations, and all the pleasure of giving is taken away...its just so nice to be actually part of a community and actually help. I had no idea this sort of thing would take over and I really want to help.
"Being here has made me realise we have got to roll our sleeves up and get involved."
Massow gave £50,00 to CCLASP, a charity which supports children and families with a child with a life threatening illness, to set up a support centre.
He gave a mother and son both suffering bowel cancer, and who had lost another child to cancer, £5,000 for a holiday.
An elderly outreach programme for isolated older people received £2,500 for a holiday and £17,500 for a minibus, and homeless charity Fresh Start received £15,000 plus £1,500 to help a recently housed man buy some carpet for his home.
The Secret Millionaire with Ivan Massow can be viewed here.
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