The Financial Services Compensation Scheme (FSCS) has not ruled out a second round of TV adverts for its ongoing publicity campaign.
The scheme was criticised over the £4m publicity campaign which included the TV ads, but which failed to achieve the anticipated impact on consumers.
In its annual report for 2010/11, the FSCS said the campaign would be reviewed.
However, today a spokesperson for the FSCS denied it has made a definite decision on scrapping the TV ads and focusing its efforts elsewhere.
"Despite reports to the contrary we are not scrapping the TV campaign. We are planning phase two of the campaign and we are not ruling anything out," said the spokesperson.
"Our research says the TV ads did actually impact on some hard to reach groups."
However, the spokesperson said the FSCS will look into "the context in which we matter to consumers" such as the point of sale of a financial product.
The FSCS cannot yet confirm when the second round of awareness-raising will start.
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