Aviva in Twitter backlash over Downton ad

Laura Miller
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Aviva suffered a massive backlash on social media site Twitter last night against its placement of an advert for income protection (IP) showing a motorbike accident during ITV's popular period drama Downton Abbey.

The advert aims to show how IP can safeguard customers' standard of living in the event they are unable to work, for example due to an accident. But angry viewers labelled it "depressing" and said it spoiled their enjoyment of the eagerly awaited start of the second series of the hit show. Many on Twitter were so outraged at the advert that they vowed they would never buy another Aviva product. Below are the results of a Twitter search during and just after the show for 'Aviva Downton Abbey': EddCrocker Edward Crocker Aviva sponsorship of downton abbey is shameful does this me...

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