The Platforum has beefed up its team with three new hires as it gears up for growth in the digital and corporate markets.
Former Yahoo category director for financial services Jeremy Fawcett has been appointed head of digital and online whilst Tina Harris joins as head of employee platforms and Richard Bradley becomes a research associate.
At Yahoo, Fawcett was tasked with making sense of the evolving digital landscape to senior marketers across the finance industry.
Harris has worked in financial services for over 20 years, predominantly for large national IFAs whilst Bradley - a recent graduate - has a PhD in Electronics and Electrical Engineering.
The three new starters join as the consultancy and research group sees continued growth in platform adoption.
MD Holly Mackay (pictured) said Fawcett will add a "whole new dimension" to its offering.
"Financial services companies are digital businesses but arguably not many of us are very good at it," she said.
"I am confident these hires make us a much fitter and broader business, ready for the changes and developments of the future."
Last month, The Platforum was acquired by Centaur Media for an initial price of £1.8m.
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Ceremony will take place 13 November