L&G eyes D2C-to-IFA referral system

Laura Miller
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Legal & General (L&) is considering building a referral system with selected independent advisers who would take over the provider's direct customers when their needs become more complex.

Geoff Towers, managing director for platforms and distribution, said the provider is looking at situations where L&G would begin the direct relationship with a customer and maintain it until they required full advice. At that point, the provider would point the customer in the direction of an L&G-approved IFA. Towers said: "We would like to be able to pass appropriate clients to appropriate IFAs. We are looking at situations where L&G deals direct with clients when they are only looking for ISAs, for example, but if and when they need, say, pension consolidation advice, we can then pa...

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