Former threesixty director David Ingram has launched a support service for product manufacturers and fund management groups to help them prepare for the retail distribution review (RDR).
Aim Two Three will provide clients with market intelligence, consultancy services, product research and regulatory support so they can in turn help financial advisers.
Ingram said it was "becoming clear" during his time at threesixty that providers did not necessarily have a handle on what they were doing with their RDR preparations.
"Product providers have been unbelievably arrogant over the last four or five years in the sense of sitting back and telling IFAs what to do whilst not actually recognising there was a huge step change for themselves as well," he said.
"They have been as guilty as many IFAs were of reading the headlines and not looking at the detail."
He added adviser charging was a major area fund management groups and providers needed to work on to help advisers, while issues around legacy business could become a "planning blight".
On the product side, the business will focus on working with providers of unregulated collective investment schemes, venture capital trusts and structured products to help them adopt common standards and to enable IFAs to 'consider' them ahead of RDR.
Ingram left threesixty at the end of August, after co-founding the group in 2003, citing a desire to become involved in "wider issues around the industry".
He said: "The intention is still to preserve IFAs, but the time has come now to recognise that probably the product providers are our best hope of doing that."
Aim Two Three will be run by David Ingram and his wife Dorothy Pitt Ingram, former technical head at threesixty and Bankhall.
He will also continue in his role as a director of the Personal Finance Society.
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