The Advertising Standards Authority (ASA) is pressing ahead with three points raised by complaints about the Money Advice Service (MAS).
In late July, 77 financial services professionals lodged complaints about television advertisements for MAS, sparking an investigation. The ASA yesterday said it had rejected several of the complaints, but will pursue three main points it feels are valid grievances. The watchdog will investigate claims the term "Money Advice Service" and the use of the word "advice" in the ads is misleading because complainants allege it is information, not advice. The MAS' claim in its ad that its advice is "independent and unbiased" is under investigation as complainants said this gives the impre...
To continue reading this article...
Join Professional Adviser for free
Signup and gain exclusive members-only insights
- Unlimited access to real-time news, industry insights and market intelligence
- Stay ahead of the curve with spotlights on emerging trends and technologies
- Receive breaking news stories straight to your inbox in the daily newsletters
- Make smart business decisions with the latest developments in regulation, investing retirement and protection
- Members-only access to the editor’s weekly Friday commentary
- Be the first to hear about our events and awards programmes
