Prudential saw a first-half boost in sales thanks largely to a 20% jump in corporate pensions new business, but inflows at the group's investment business fell sharply.
Total sales at Prudential UK in the first half of the year were £409m on an annual premium equivalent (APE) basis, up from £382m in the same period last year.
New business profit was also up, rising to £146m in H1 2011 from £135m in the first six months of 2010.
The group said UK corporate pension sales, at £147m APE, were 20% higher than the same period last year as it works with private sector customers on the transition from defined benefit to defined contribution.
Meanwhile, total annuity sales were 23% lower in the first half, with external sales of £30m down 38% on the same period last year, mainly due to the end of a partnership agreement in the second half of 2010.
Net inflows at the group's asset management business were £3.3bn, down from £4.4bn in the same period last year.
The group said the slowing reflected "extremely high" sales in the previous two years.
Schroders tops 2019 list
24 companies wound up
'Strong social conscience'
To engage advisers and clients
Hargreaves Lansdown named fastest DC scheme