Skandia UK has announced gross sales via Skandia Investment Solutions (SIS) have reached £2.5bn this year with the platform now accounting for nearly 80% of the group's sales.
The figure, for the period to the end of May, represents a 6.4% increase on 2010; a record year of sales for SIS.
Skandia UK said the rise in sales, which has continued into June, has helped drive its UK funds under management to £35.2bn at 31 May 2011, up from £33.9bn at the end of last year. The platform now accounts for 78% of Skandia UK's gross sales.
The company, part of Old Mutual, said the increase in sales is a consequence of the industry shift towards platform usage in the run-up to the Retail Distribution Review (RDR) as well as its development of in-demand tools and investment solutions such as the Spectrum range of risk-rated funds.
Since launch three years ago, the Spectrum funds have surpassed £1bn in funds under management.
Skandia added it is well prepared for the FSA's final platform rules and is ready to "move forward" with a new charging structure to accommodate either cash or unit rebates.
"The end of commission at the RDR deadline will see a large number of traditional products close to new business," said chief executive Peter Mann (pictured). "Some will re-launch with RDR ready features but many will simply be irrelevant to a post RDR market.
"This creates a significant opportunity for product providers that are already taking action to transform their business so that they are aligned with the principles of the RDR.
"I believe platform operators are leading this race and are well positioned to capture the new business that previously went into commission hungry products."
Less environment, more governance threatens to undermine firms' green credentials
Evidence your compliance
Would create €1.4bn giant