"Set up by government, our advice is independent and unbiased."
That's the message in the Money Advice Service's new television advertisement campaign.
It comes on the back of the rollout of a new health check, helping users to understand their personal finances and set goals.
Here is their new ad, aired for the first time last Thursday..
View from the front row
Project Libra unveiled
Including SJP and investment trusts
Spent two years at Sanlam
Will also assess FCA's actions