Standard Life has dumped its face-to-face advice service for private clients, who will now be dealt with via telephone and online.
The company said it has reviewed its direct to customer business ahead of the RDR and will immediately begin transitioning customers.
In total 36 roles will be lost in the move, as the service is shut in eight regional locations and centralised in Edinburgh and London.
About 5,000 clients are expected to be affected by the changes.
Paul Matthews, UK take to market director at Standard Life, said: "We remain committed to providing a service to customers who want to deal with us directly. Going forward, this service will be available online and over the phone.
"For those customers we have a direct relationship with, we want to become more accessible. The new Private Client Management Services will increase the time we spend interacting with our direct customers understanding their needs."
Standard Life will continue to be involved in face-to-face advice through Vebnet, its corporate service.
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